Follow these tips to boost your sales!
1 – Write one classified per good
We are sometimes in a hurry, so we think one classified will be enough to sale several goods. Oh boy!
First, it will make it harder for buyers to find your ad: the great efficiency of Aozora is made by its filters and the search saving engine. Therefore, your carryall classified might never show up to anyone.
Then, you will have to modify your ad every time you sell one particular item: save real time by doing it nicely from the very start.
Worse, your chats with potential buyers will all be named after the same title, despite they are seeking for different items of your list: you are going to turn mad in the all looking like mess.
2 – Choose a fair sell price
Things get a price, sometimes over-rated, sometimes lower than our expectations.
Be fair in your pricing: if you ask too much, you will have no serious talks. In the opposite, no need to say your price is open to discussion: you are telling already it is not the right price.
Set for yourself the lowest price you can go, the one below which you will not sell, then price your good according to the market rates: therefore you will have a little margin for negotiation if your inbox is not flooded by buyers.
Double check your delivery charges, so that it doesn’t ruin your margin when you discover afterwards how expensive shipping actually is.
3 – Use photos extensively
Photos are not limited in the listing: use it at your advantage!
Post photos showing wing warnings, serial numbers, papers, bills, scratches, etc. You will save yourself from requests for additional pictures/information.
And if you asked for additional content anyway, add it to the very listing rather than sending it directly to the one asking: it might be useful for another buyer !
4 – Use all fields in the form you can fill in
Aozora’s super-power relies on its classified’s form: thanks to it, buyers can filter all listings very efficiently, plus get automatically notified. This is what makes the greatest difference with all-purpose other second-hand website and social media marketplaces or selling groups.
The better your listing is detailed, the more it will be found. What matters the most is not the amount of irrelevant displays, but the quality of the views.
You only need one viewer if it is your buyer: help him to no miss you!
5 – Don’t write every info in the description field
It useless to paste info that are already provided in other fields in the form.
Worse, it will make it more painful to read your post! Only use the description field for info that doesn’t fit somewhere else, and for incentives to make business with you specifically!
Go simple, go straight to the point.
6 – Use editing tools of the description field
By clicking on the small arrow in the right hand side of the top ribbon, you enlarge edition tools.
They allow you to add YouTube videos, hyperlinks and to edit the text in the description.
As much nice ways to provide additional info and to make your classified stand out.
7 – Use geolocation smartly
Geolocation of goods is an major criteria when people use research tools: make sure you’re spotted at the right place !
If you comme to move around with some of the stuff you sell, don’t hesitate to modify its location: you will trigger new registered searches.
You’d be so happy to meet a buyer at the boogie you’re going next week!
8 – Check your notification settings
Don’t miss the call!
When a buyer sends you a message, or even better , pays right through the website, don’t wait next time you go check Aozora to notice.
You can check your email address and your notification settings by clicking on your profile picture > Settings > Account or Notifications.
9 – Use online paiement powered by Stripe
Stripe is an online paiement gateway securing all paiements on our website. It is a renown and reliable company: they make sure European anti-fraud regulations are full-filled, and they process fund reservation on buyers’s credit cards.
It ensure buyers for a safe and convenient transaction, while protecting you from bad surprises: deleted check or bank transfer, PayPal scam, fishing… Selling is fast and safe, your personal information stay hidden.
10 – Fill in your profile information
As for anything in life, it is easier to set up a deal with someone properly identified rather than Kevin87 or +Skygod+.
Showing a photo, a proper location, and a name rather than an alias will help your buyer decide you are worth his/her trust. In addition to offering online paiement through Stripe , this will greatly help towards selling your goods.
You save time, and you can return faster to the DZ spend your easily earned money!
If you are a pro, consider our Pro offers to better display your business: get upgraded to a dedicated Pro page with improved contact info display, enjoy unlimited classifieds and increased visibility. Visit Pro services page for further info!
Take care, and have great jumps!!
Aozora
